PXM Atlas

SyncForce

Dutch Circular PIM for packaged goods brand owners, with GDSN, packaging compliance and DPP capabilities.

Eindhoven, Netherlands at 51.44°N, 5.48°E

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In short

SyncForce is a Dutch product information management vendor focused on packaged goods manufacturers, including brands and private label producers in food, pet food and non-food. Its Circular PIM manages product, packaging and asset data and distributes it to retailers through GS1 GDSN and channel-specific formats. Its strongest area is brand-owner compliance data: packaging systems for PPWR, declarations of conformity and EU digital product passports.

Overview

SyncForce Circular PIM is organised around three capability areas the vendor calls Data Mastery, product data distribution and Adaptive Change Management, with integrated DAM and PLM-style functions. A Data Distribution Center handles retailer and data pool requirements, including a GS1 GDSN connector and country-specific GS1 formats such as GS1-DE and GS1-NL. The data model is built around sales units, transport units and packaging, which reflects the vendor's focus on manufacturers supplying grocery, foodservice and specialist retail. The vendor is a GS1 solution partner in the Benelux.

Packaging compliance is a central theme. The Packaging System Manager models a master packaging system that links packaging masters to sales and transport units, so material and supplier evidence can be reused across products. Once evidence and approvals are complete, the platform can generate declarations of conformity and technical dossiers for the EU Packaging and Packaging Waste Regulation. An EU-DPP capability provides a machine-readable dataset for ESPR, and the Prodigilink offering adds QR codes with GS1 Digital Link and dedicated product sites.

SyncForce has operated for more than 25 years; public company databases list 1999 as its founding year. The company is based at Strijp-T in Eindhoven, where it moved in 2020. It is privately held and does not publish ownership or funding details. Its customer base, as shown on its website, consists mainly of European and North American food and consumer goods manufacturers.

Capability evidence

Product information managementCore
Digital asset managementNative
Channel syndicationNative
Supplier onboardingBasic
Multi-domain MDMNone
AI content generationNone
Data quality and completenessNative
Workflow and governanceNative
GS1 GDSN connectivityNative
DPP and compliance dataNative

Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set

Strengths

  • Data model designed for packaged goods, covering sales units, transport units and packaging systems.
  • Native GS1 GDSN connector plus country-specific GS1 formats for retailer data exchange.
  • Packaging compliance functions for PPWR, including declarations of conformity and technical dossiers.
  • EU-DPP dataset and GS1 Digital Link QR codes through the Prodigilink offering.

Points to evaluate

  • The product is specialised for packaged goods manufacturers, so retailers or non-CPG sectors should check data model fit.
  • No specific public information was found on generative AI features as of October 2026.
  • Ownership and financial details are not published, which some procurement processes require during vendor due diligence.
  • Licence plans are not priced publicly, so total cost should be requested per scope.

Best fit

Food, pet food and non-food packaged goods manufacturers that need retailer data exchange through GDSN together with packaging and DPP compliance data.

AI capabilities

No specific public information on generative AI or AI enrichment features was found in SyncForce material as of October 2026; the vendor describes rule-based automation of compliance outputs.

Compliance and regulatory data

SyncForce offers a GS1 GDSN connector, a Packaging System Manager with declarations of conformity for PPWR, an EU-DPP dataset for ESPR and GS1 Digital Link QR codes via Prodigilink.

Further reading: Independent PIM vendor overviews

Integrations and ecosystem

GS1 GDSN data poolsGS1 Germany (GS1-DE) formatsGS1 Netherlands (GS1-NL) formatsGS1 Digital LinkRetailer data portals

Milestones

  1. 1999Founded in the Netherlands (per public company databases)
  2. 2020Moved headquarters to Strijp-T, Eindhoven
  3. 2026PPWR packaging system and declaration of conformity functions published

Questions about SyncForce

Where is SyncForce headquartered?

SyncForce is headquartered in Eindhoven, Netherlands, and was founded in 1999.

What type of platform is SyncForce?

SyncForce is a Dutch product information management vendor focused on packaged goods manufacturers, including brands and private label producers in food, pet food and non-food. Its Circular PIM manages product, packaging and asset data and distributes it to retailers through GS1 GDSN and channel-specific formats. Its strongest area is brand-owner compliance data: packaging systems for PPWR, declarations of conformity and EU digital product passports.

Which deployment options does SyncForce offer?

SyncForce is available as saas. Licence plans, quote based; no public price list.

Who is SyncForce best suited for?

Food, pet food and non-food packaged goods manufacturers that need retailer data exchange through GDSN together with packaging and DPP compliance data.

Does SyncForce support Digital Product Passport and compliance data?

SyncForce offers a GS1 GDSN connector, a Packaging System Manager with declarations of conformity for PPWR, an EU-DPP dataset for ESPR and GS1 Digital Link QR codes via Prodigilink.