Sales Layer is a SaaS product information management platform from Valencia, Spain, aimed mainly at B2B manufacturers and distributors. It combines a product database, digital asset management, channel connectors and catalogue publishing. Its current emphasis is on AI agents that run product data workflows such as translation, categorisation and content creation, plus connectivity to AI assistants through an MCP server.
Overview
The platform is organised as a product toolkit: a central product database, digital asset management, connectors for multichannel distribution, Instant Catalogs for shareable online catalogues, PDF export and Sales Layer Connect for exchanging data with distributors and other partners. Publishing targets include websites, marketplaces, distributors and internal systems, and the vendor also offers a punchout integration for procurement scenarios. The product is delivered as multi-tenant SaaS and is positioned for organisations that manage large technical assortments across several languages and markets.
AI is presented as a suite. AI Agents are configured in natural language and run workflows of up to ten actions, including translation into more than 50 languages, content creation, text improvement, business rules, UNSPSC categorisation and image improvement. Industry context documents add domain knowledge to agents, and a Review Mode lets teams approve changes before publication. An MCP server connects catalogue data to AI tools, and the vendor publishes pages on support for OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol.
Sales Layer was founded in 2013 by Álvaro Verdoy and Iban Borràs. After earlier rounds with Spanish investors, it raised a USD 25 million Series B in June 2022 led by PeakSpan Capital, with Bright Pixel and Swanlaab participating, to expand in North America and other markets. No acquisition or change of control had been announced as of October 2026.
Capability evidence
Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set
Strengths
- Focus on B2B manufacturers and distributors, with tools for sharing catalogues and data with distribution partners.
- Configurable AI agents cover translation, categorisation, content and image tasks, with a review step before publication.
- MCP server and published support for agentic commerce protocols give a route to AI assistant channels.
- Instant Catalogs and PDF export support sales enablement use cases alongside channel syndication.
Points to evaluate
- No public information was found on native GS1 GDSN connectivity, which grocery and healthcare suppliers usually require.
- Digital product passport and PPWR data support are not described in vendor material, so regulated categories should request a roadmap.
- Pricing is quote based, so total cost depends on catalogue size, connectors and AI usage.
- Specific named connectors should be confirmed per channel and ERP during evaluation.
Best fit
B2B manufacturers and distributors that need a SaaS PIM for multilingual technical catalogues and want to automate enrichment with AI agents.
AI capabilities
Sales Layer offers AI Agents with natural-language setup, multi-step workflows (translation, content, UNSPSC categorisation, image improvement), a Review Mode and an MCP server, according to its website.
Compliance and regulatory data
No specific public information on GS1 GDSN, DPP or PPWR modules as of October 2026; classification support referenced by the vendor centres on UNSPSC codes.
Further reading: Independent PIM vendor overviews
Integrations and ecosystem
Milestones
- 2013Founded in Valencia by Álvaro Verdoy and Iban Borràs
- 2022USD 25m Series B led by PeakSpan Capital
- 2026AI Agents, MCP server and agentic commerce protocol pages published
Questions about Sales Layer
Where is Sales Layer headquartered?
Sales Layer is headquartered in Valencia, Spain, and was founded in 2013.
What type of platform is Sales Layer?
Sales Layer is a SaaS product information management platform from Valencia, Spain, aimed mainly at B2B manufacturers and distributors. It combines a product database, digital asset management, channel connectors and catalogue publishing. Its current emphasis is on AI agents that run product data workflows such as translation, categorisation and content creation, plus connectivity to AI assistants through an MCP server.
Which deployment options does Sales Layer offer?
Sales Layer is available as saas. Subscription, quote based; no public price list.
Who is Sales Layer best suited for?
B2B manufacturers and distributors that need a SaaS PIM for multilingual technical catalogues and want to automate enrichment with AI agents.
Does Sales Layer support Digital Product Passport and compliance data?
No specific public information on GS1 GDSN, DPP or PPWR modules as of October 2026; classification support referenced by the vendor centres on UNSPSC codes.
Alternatives to Sales Layer
Sources
Facts verified 2026-10. Report a correction to editors@pxmatlas.com.