Syndication and feed management: 5 vendors compared
Syndication and feed management platforms transform product data into the formats that retailers, marketplaces, comparison sites and ad channels require, and keep those feeds updated. Some focus on GS1 GDSN and retailer content networks, others on marketplaces and performance marketing channels. They often sit downstream of a PIM, although smaller catalogues sometimes run on a feed tool alone.
| Vendor | Category | Headquarters | Founded | Deployment | Segments |
|---|---|---|---|---|---|
| 1WorldSync (a Syndigo company)GDSN data pool and product content syndication network, now part of Syndigo. | Syndication & feeds | Chicago, United States | 2012 | SaaS | Mid-market, Enterprise |
| ChannableFeed management, marketplace integration and PPC automation platform for online retailers and agencies. | Syndication & feeds | Utrecht, Netherlands | 2014 | SaaS | SMB, Mid-market, Enterprise |
| FeedonomicsFull-service product feed management and syndication platform owned by Commerce.com. | Syndication & feeds | Woodland Hills, United States | 2014 | SaaS | Mid-market, Enterprise |
| LengowFrench ecommerce platform for marketplace management, ads feed management and price intelligence. | Syndication & feeds | Nantes, France | 2009 | SaaS | SMB, Mid-market, Enterprise |
| ProductsupEnterprise feed management and product content syndication platform for brands, retailers and agencies. | Syndication & feeds | Berlin, Germany | 2010 | SaaS | Mid-market, Enterprise |