Quable is a SaaS product information management platform from Paris that combines PIM, an asset library (DAM), a brand portal and print automation. It serves brands, manufacturers and retailers, mostly in Europe, that need to centralise and share product content across e-commerce, retail partners and sales teams. Since 2025 it has been majority owned by Ibexa, which links its roadmap to Ibexa's DXP and agentic platform.
Overview
Quable's core modules are the PIM, an Asset Library for media, a Brand Portal that works as an online showroom for distributors and retail partners, Feeds for catalogue import and export, Quable Apps for connections to sales platforms, Workflows for team collaboration, Analytics, and Print for automated PDF product sheets. The product is delivered as SaaS and is aimed at marketing and e-commerce teams that need a shared product content repository with controlled distribution to partners. The vendor states that more than 300 brands use the platform.
AI content enrichment generates product descriptions and attributes from photos using preset or custom prompts. Bulk translation into more than 180 languages is listed on the vendor's timeline for September 2026. Quable Agents, built on the Ibexa Agentic Platform, are announced to take product data from raw input to sale-ready content; they are offered through an early adopter programme with availability planned between September 2026 and 2027. Buyers should confirm which AI capabilities are generally available at the time of contract signature.
Quable was founded in Paris in 2013 by François-Emmanuel Lamellière, Sylvain Gourvil and Baptiste Legeay. In December 2024 Ibexa announced it would become majority shareholder, with French press reporting completion in January 2025. Ibexa is part of QNTM Group, a European martech group backed by Altor Fund V. The combination positions Quable as the PIM component of a broader digital experience portfolio.
Capability evidence
Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set
Strengths
- PIM, asset library, brand portal and print automation are offered as modules of one SaaS platform.
- Brand Portal supports sharing product content and marketing kits with retailers and distributors.
- Ownership by Ibexa gives a path to combined PIM and DXP deployments and shared AI agent technology.
- Long presence in the French market, with an interface and support oriented to European brands.
Points to evaluate
- Several agentic AI features are announced for September 2026 to 2027, so availability should be confirmed contractually.
- No public information was found on GS1 GDSN or a DPP module, which matters for regulated or grocery categories.
- Pricing is described as usage and growth based without published figures.
- Integration with non-Ibexa DXP or commerce stacks should be tested through Quable Apps and Feeds during evaluation.
Best fit
European brands and manufacturers that want a SaaS PIM with DAM and a partner-facing brand portal, particularly those considering the Ibexa DXP.
AI capabilities
Quable offers AI enrichment that generates descriptions and attributes from product images, and announces bulk translation and Quable Agents (powered by the Ibexa Agentic Platform) through an early adopter programme.
Compliance and regulatory data
No specific public information on GS1 GDSN, DPP or PPWR support as of October 2026.
Further reading: Independent PIM vendor overviews
Integrations and ecosystem
Milestones
- 2013Founded in Paris
- 2024Ibexa announces it will become majority shareholder (17 December)
- 2026Quable Agents early adopter programme on the Ibexa Agentic Platform
Questions about Quable
Where is Quable headquartered?
Quable is headquartered in Paris, France, and was founded in 2013.
What type of platform is Quable?
Quable is a SaaS product information management platform from Paris that combines PIM, an asset library (DAM), a brand portal and print automation. It serves brands, manufacturers and retailers, mostly in Europe, that need to centralise and share product content across e-commerce, retail partners and sales teams. Since 2025 it has been majority owned by Ibexa, which links its roadmap to Ibexa's DXP and agentic platform.
Which deployment options does Quable offer?
Quable is available as saas. Subscription, quote based; pricing described as adapted to usage and growth objectives.
Who is Quable best suited for?
European brands and manufacturers that want a SaaS PIM with DAM and a partner-facing brand portal, particularly those considering the Ibexa DXP.
Does Quable support Digital Product Passport and compliance data?
No specific public information on GS1 GDSN, DPP or PPWR support as of October 2026.
Alternatives to Quable
Sources
Facts verified 2026-10. Report a correction to editors@pxmatlas.com.