PXM Atlas

Viamedici

German EPIM platform combining multi-domain MDM, PIM, DAM and CPQ for manufacturers.

Ettlingen, Germany at 48.94°N, 8.41°E

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In short

Viamedici EPIM is a German platform that combines multi-domain master data management, product information management, digital asset management and product configuration (CPQ). It serves mainly manufacturers and industrial companies with complex, variant-rich products. The current EPIM/5 generation adds a composable cloud-native architecture, an AI hub and a sustainability application for digital product passports and environmental product declarations.

Overview

The EPIM/5 platform unites several products: VIA/MDM for multi-domain master data, VIA/PIM360 for product information, VIA/DAM for assets and VIA/Configuration for configure-price-quote, which can also run standalone or with SAP. PIM360 covers workflows, portals for suppliers, media and sales, digital shelf functions and media management. The architecture follows MACH principles (microservices, API-first, cloud-native, headless) with Kubernetes support. Deployment runs on public cloud (AWS or Azure) or private cloud, according to analyst coverage of the EPIM/5 release. The suite targets organisations that manage product, customer and supplier data in one governed environment.

AI is delivered through an AI hub and gateway that connects to services such as ChatGPT, Google Vision AI and DeepL, alongside Viamedici's own assistant SAM for retrieving product content and executing tasks. Published features include a product co-pilot, automatic translation and image recognition and tagging. EPIM/5 Update 5, released in October 2026, adds an Event Hub, a Data Expert AI and an AI translation service, and the vendor states it is investing in an MCP server. The Sustain360 application supports DPP generation and EPD data.

Viamedici Software GmbH was founded in 1999 and is headquartered in Ettlingen, Germany, under managing director Jürgen Müller. It is a privately held company. EPIM/5 launched in July 2024. In October 2026 the vendor announced it had been named a Visionary in the 2026 Gartner Magic Quadrant for Product Information Management Solutions. The vendor states that more than 300 companies have used its software over more than 20 years, and its product line now spans MDM, PIM, DAM, CPQ and sustainability data.

Capability evidence

Product information managementCore
Digital asset managementNative
Channel syndicationNative
Supplier onboardingNative
Multi-domain MDMNative
AI content generationNative
Data quality and completenessNative
Workflow and governanceNative
GS1 GDSN connectivityNone
DPP and compliance dataNative

Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set

Strengths

  • Single platform covering multi-domain MDM, PIM, DAM and CPQ, suited to configurable and variant-rich products.
  • Composable, API-first EPIM/5 architecture with Kubernetes support and public or private cloud hosting.
  • Sustain360 application for digital product passports and environmental product declarations.
  • AI hub combining third-party services with an in-house assistant (SAM) and a Data Expert AI.

Points to evaluate

  • Breadth of the suite increases implementation scope, so phasing and partner capacity should be planned.
  • No public information was found on native GS1 GDSN connectivity for retail and grocery data exchange.
  • Pricing is quote based and depends on the modules selected.
  • Vendor-managed SaaS terms and hosting responsibilities should be clarified, since public material describes cloud deployment options in general terms.

Best fit

Manufacturers with complex, configurable product ranges that want MDM, PIM, DAM and CPQ on one platform, including sustainability data.

AI capabilities

EPIM/5 offers an AI hub (ChatGPT, Google Vision AI, DeepL), the SAM assistant, a product co-pilot, auto-translation and image tagging, with a Data Expert AI added in Update 5 (October 2026).

Compliance and regulatory data

The Sustain360 application and PIM360 sustainability functions support digital product passports and environmental product declarations; no specific public information on GS1 GDSN as of October 2026.

Further reading: Independent PIM vendor overviews

Integrations and ecosystem

SAPOpenAI ChatGPTGoogle Vision AIDeepLBloomreach

Milestones

  1. 1999Viamedici founded in Germany
  2. 2024EPIM/5 released with composable architecture and AI hub
  3. 2026EPIM/5 Update 5 released; named a Visionary in the 2026 Gartner Magic Quadrant for PIM, per the vendor

Questions about Viamedici

Where is Viamedici headquartered?

Viamedici is headquartered in Ettlingen, Germany, and was founded in 1999.

What type of platform is Viamedici?

Viamedici EPIM is a German platform that combines multi-domain master data management, product information management, digital asset management and product configuration (CPQ). It serves mainly manufacturers and industrial companies with complex, variant-rich products. The current EPIM/5 generation adds a composable cloud-native architecture, an AI hub and a sustainability application for digital product passports and environmental product declarations.

Which deployment options does Viamedici offer?

Viamedici is available as private cloud. Licence or subscription, quote based by module.

Who is Viamedici best suited for?

Manufacturers with complex, configurable product ranges that want MDM, PIM, DAM and CPQ on one platform, including sustainability data.

Does Viamedici support Digital Product Passport and compliance data?

The Sustain360 application and PIM360 sustainability functions support digital product passports and environmental product declarations; no specific public information on GS1 GDSN as of October 2026.