Informatica is a US data management vendor, owned by Salesforce since November 2025, whose MDM Product 360 application provides product information management within its multidomain MDM and Intelligent Data Management Cloud. It serves large enterprises that want product data governed alongside customer, supplier and material data. Its strengths are data quality, integration and governance at scale, plus agentic AI from its CLAIRE programme.
Overview
MDM Product 360 is Informatica's PIM application, positioned within its MDM and 360 applications family. It supports onboarding of supplier product data into channel-ready content, enrichment, validation and syndication to sales and marketing channels, and connects product data with customer, supplier and material domains. Supplier 360 handles vendor onboarding and supplier master data, and Customer 360 and Multidomain MDM complete the family. Informatica offers MDM capabilities as SaaS on its cloud platform; the Product 360 lineage also includes customer-managed installations, so deployment options should be confirmed per contract.
Informatica markets Product 360 as agentic AI PIM, with AI agents that enrich, validate and manage product data while users keep control. The wider platform offers data integration, data quality, catalogue, governance, privacy and metadata management, which many buyers use alongside MDM. After the acquisition, Salesforce stated that it will integrate Informatica MDM with its Data 360 platform to supply governed data for AI agents. Buyers should ask how the Product 360 roadmap and licensing relate to these plans.
Informatica was founded in 1993 and is based in Redwood City, California. Salesforce announced the acquisition on 27 May 2025 at an equity value of about USD 8 billion and completed it on 18 November 2025, after which Informatica stopped trading as a listed company. The Product 360 application traces back to the PIM software of Heiler Software, which Informatica acquired in 2012.
Capability evidence
Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set
Strengths
- Product data governed within a multidomain MDM covering customer, supplier and material data.
- Data quality, integration and governance tooling from the same vendor.
- Agentic AI capabilities for enrichment and validation of product data.
- Planned integration with Salesforce Data 360 and Agentforce for organisations on Salesforce.
Points to evaluate
- Ownership changed in November 2025; product roadmap, packaging and contract terms under Salesforce merit confirmation.
- Enterprise scope implies significant implementation effort and specialist partners.
- Public Product 360 material does not describe native GDSN, DAM depth or DPP support.
- Organisations needing a marketing-led PIM only may find the MDM-centric approach larger than required.
Best fit
Large enterprises that treat product data as one domain within a governed, multidomain master data and data quality programme.
AI capabilities
Informatica positions Product 360 as agentic AI PIM, with AI agents that enrich, validate and manage product data, supported by its CLAIRE AI programme.
Compliance and regulatory data
No specific public information on GDSN publication or a dedicated DPP module for Product 360 was found as of October 2026.
Further reading: Independent PIM vendor overviews
Integrations and ecosystem
Milestones
- 1993Informatica founded
- 2012Acquisition of Heiler Software, origin of Product 360
- 2025Salesforce announces acquisition (27 May) and completes it (18 November)
Questions about Informatica (MDM Product 360)
Where is Informatica (MDM Product 360) headquartered?
Informatica (MDM Product 360) is headquartered in Redwood City, California, United States, and was founded in 1993.
What type of platform is Informatica (MDM Product 360)?
Informatica is a US data management vendor, owned by Salesforce since November 2025, whose MDM Product 360 application provides product information management within its multidomain MDM and Intelligent Data Management Cloud. It serves large enterprises that want product data governed alongside customer, supplier and material data. Its strengths are data quality, integration and governance at scale, plus agentic AI from its CLAIRE programme.
Which deployment options does Informatica (MDM Product 360) offer?
Informatica (MDM Product 360) is available as saas, on-premise. Subscription, quote based; no public price list.
Who is Informatica (MDM Product 360) best suited for?
Large enterprises that treat product data as one domain within a governed, multidomain master data and data quality programme.
Does Informatica (MDM Product 360) support Digital Product Passport and compliance data?
No specific public information on GDSN publication or a dedicated DPP module for Product 360 was found as of October 2026.
Alternatives to Informatica (MDM Product 360)
Sources
Facts verified 2026-10. Report a correction to editors@pxmatlas.com.
- https://www.salesforce.com/news/press-releases/2025/11/18/salesforce-completes-acquisition-of-informatica/
- https://www.informatica.com/products/master-data-management/product-360.html
- https://channellife.com.au/story/salesforce-to-acquire-informatica-for-equity-value-of-usd-8-billion
- https://www.sec.gov/Archives/edgar/data/1868778/000119312525126272/d104080dex991.htm