DynamicWeb PIM is the product information management module of DynamicWeb, a Danish software company founded in 1999 and part of the SignUp Software group since 2025. It is sold standalone or with DynamicWeb CMS and eCommerce, and targets B2B manufacturers and distributors running Microsoft Dynamics 365, especially Business Central. Its strength is the combination of PIM, commerce and ERP integration from one vendor.
Overview
DynamicWeb PIM centralises product data, assets and translations and distributes them to web shops, marketplaces, print and partners. The vendor lists completeness rules and dashboards for data quality, role-based workflows that show each user their open tasks, product insights by category or brand, and automatic generation of PDFs and catalogues. Images, videos and PDFs are attached to products, and a separate Digital Asset Portal built on the PIM and CMS lets customers and partners find and download assets. Marketplace feeds to channels such as Amazon, eBay and Walmart are supported, with order syncing handled through partners such as Channable or ChannelAdvisor.
The product's main differentiator is its position within the Microsoft Dynamics ecosystem. DynamicWeb offers a dedicated PIM for Dynamics 365 Business Central, pulls master data and pricing from ERP, and pre-integrates the PIM with its own eCommerce module for B2B portals and web shops. Adobe InDesign connections support print output. DynamicWeb 10 introduced an API-first architecture; it runs as a hosted solution or self-hosted on IIS, Kestrel or containers. On AI, the vendor describes integrated AI for generating product descriptions and specifications and for translating multilingual catalogues.
DynamicWeb was founded in 1999 in Aarhus, Denmark, by Christian Beer and Nicolai Høeg Pedersen. In February 2025 Swedish Microsoft ISV SignUp Software acquired the company, including its US operation. In May 2025 SignUp Software, SKsoft, DynamicWeb and Axtension were combined into one group with growth investment from Insight Partners. The vendor reports more than 150 employees, over 300 partners and more than 2,000 brands supported.
Capability evidence
Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set
Strengths
- Close integration with Microsoft Dynamics 365, including a dedicated PIM for Business Central.
- One vendor for PIM, CMS and B2B eCommerce, which reduces integration work for suite buyers.
- Completeness rules, role-based workflows and dashboards for tracking enrichment.
- Catalogue and PDF generation plus Adobe InDesign connectivity for print output.
Points to evaluate
- Value is highest for organisations that also use DynamicWeb commerce or Microsoft Dynamics; standalone buyers should compare depth with dedicated PIM vendors.
- Marketplace order syncing relies on partners such as Channable or ChannelAdvisor.
- Ownership changed in 2025 with the SignUp Software and Insight Partners group, so buyers should review roadmap and support commitments.
- No GDSN support was found in public material; DPP is addressed at the level of white papers and solution pages.
Best fit
B2B manufacturers and distributors on Microsoft Dynamics 365, particularly Business Central, that want PIM and eCommerce from the same vendor.
AI capabilities
DynamicWeb describes integrated AI capabilities for generating product descriptions and specifications and for translating multilingual catalogues within the PIM.
Compliance and regulatory data
DynamicWeb publishes a Digital Product Passport white paper and solution page positioning the PIM as a data source for DPP; no specific public information on GDSN or PPWR support was found.
Further reading: Independent PIM vendor overviews
Integrations and ecosystem
Milestones
- 1999Founded in Aarhus, Denmark
- 2024Marked 25 years in business; DynamicWeb 10 with API-first architecture available
- 2025Acquired by SignUp Software (February)
- 2025Combined with SignUp Software, SKsoft and Axtension under growth investment from Insight Partners (May)
Questions about DynamicWeb PIM
Where is DynamicWeb PIM headquartered?
DynamicWeb PIM is headquartered in Aarhus, Denmark, and was founded in 1999.
What type of platform is DynamicWeb PIM?
DynamicWeb PIM is the product information management module of DynamicWeb, a Danish software company founded in 1999 and part of the SignUp Software group since 2025. It is sold standalone or with DynamicWeb CMS and eCommerce, and targets B2B manufacturers and distributors running Microsoft Dynamics 365, especially Business Central. Its strength is the combination of PIM, commerce and ERP integration from one vendor.
Which deployment options does DynamicWeb PIM offer?
DynamicWeb PIM is available as saas, on-premise. Quote based; pricing available on request, with PIM sold standalone or as part of the DynamicWeb Suite.
Who is DynamicWeb PIM best suited for?
B2B manufacturers and distributors on Microsoft Dynamics 365, particularly Business Central, that want PIM and eCommerce from the same vendor.
Does DynamicWeb PIM support Digital Product Passport and compliance data?
DynamicWeb publishes a Digital Product Passport white paper and solution page positioning the PIM as a data source for DPP; no specific public information on GDSN or PPWR support was found.
Alternatives to DynamicWeb PIM
Sources
Facts verified 2026-10. Report a correction to editors@pxmatlas.com.
- https://dynamicweb.com/products/product-information-management
- https://dynamicweb.com/resources/insights/news-articles/bigger-stronger-and-ready-for-the-future
- https://www.insightpartners.com/ideas/leading-microsoft-dynamics-isvs-combine-to-create-global-solution-suite-with-significant-growth-investment-from-insight-partners-joakim-alm-named-ceo/
- https://dynamicweb.com/resources/insights/news-articles/dynamicweb-celebrates-25-years-of-simplifying-commerce-and-driving-innovation