Struct PIM is a SaaS product information management platform from Struct A/S in Odense, Denmark. It serves manufacturers, wholesalers and retailers, mainly in the Nordics and wider Europe, that need structured product data for e-commerce and ERP-connected sales channels. It stands out for published tier pricing, a partner app store with standard connectors and AI features included in all tiers.
Overview
Struct PIM centralises product data and publishes it through standard connectors and a REST API. Featured integrations include Shopify, Magento, commercetools, BigCommerce, Umbraco and SAP Business One, across e-commerce, ERP and POS, CMS, DAM, marketplace and advertising categories; the vendor passed 50 integrations in 2023 and has since launched the Struct App Store for partners. Paid add-ons include a Supplier Onboarding Portal, an Asset Sharing Portal, Publications, a Shopify connector app, an ETIM connector app and Microsoft Entra ID sign-in. Azure Service Bus is supported for event publishing.
AI features in Struct PIM 4 are listed as included in all tiers: text generation, translation, data extraction, an image studio, custom prompts, bulk generation and an approval workflow, with usage billed pay-as-you-go or through the customer's own AI licence. The vendor also documents MCP server access and an AI Assistant add-on. Pricing is published in euros per month: Basic from 2,200, Professional from 3,510, Premium from 4,800 and Enterprise on request, with each tier including one production and one test environment.
Struct A/S was founded in 2013 according to its company profile and is headquartered in Odense. In 2025 the vendor announced that Dansk Retursystem selected Struct PIM for Denmark's deposit return system, and in March 2026 it reported record results with doubled profit. The website includes a digital product passport section and webinar content. Struct publishes annual reports and a trust centre on its website, and focuses its portfolio on a single PIM product.
Capability evidence
Scale: 0 no public evidence, 1 basic or via partner, 2 native capability, 3 core strength.How levels are set
Strengths
- Published monthly pricing for all standard tiers and add-ons supports early budget planning.
- Standard connectors and an app store cover common e-commerce, ERP and CMS platforms.
- AI text, translation, data extraction and image functions are included in every tier.
- ETIM connector app and supplier onboarding portal support technical wholesale use cases.
Points to evaluate
- No public information was found on GS1 GDSN connectivity.
- Asset management is offered mainly through a sharing portal and DAM integrations, so DAM depth should be checked.
- Additional users, languages and test environments carry extra monthly charges on lower tiers.
- The customer base and partner network are concentrated in the Nordics and Northern Europe.
Best fit
Nordic and European manufacturers and wholesalers that want a mid-market SaaS PIM with transparent pricing and standard e-commerce and ERP connectors.
AI capabilities
Struct PIM 4 includes AI text generation, translation, data extraction, image studio, bulk generation and approval workflow, billed pay-as-you-go or via the customer's own licence, plus MCP server access.
Compliance and regulatory data
Struct offers an ETIM connector app and publishes digital product passport content; no specific public information on GS1 GDSN or a dedicated PPWR module was found as of October 2026.
Further reading: Independent PIM vendor overviews
Integrations and ecosystem
Milestones
- 2013Struct A/S founded (per company profile)
- 2023Passed 50 standard integrations
- 2025Selected by Dansk Retursystem for Denmark's deposit return system
- 2026Reported record results with doubled profit
Questions about Struct PIM
Where is Struct PIM headquartered?
Struct PIM is headquartered in Odense, Denmark, and was founded in 2013.
What type of platform is Struct PIM?
Struct PIM is a SaaS product information management platform from Struct A/S in Odense, Denmark. It serves manufacturers, wholesalers and retailers, mainly in the Nordics and wider Europe, that need structured product data for e-commerce and ERP-connected sales channels. It stands out for published tier pricing, a partner app store with standard connectors and AI features included in all tiers.
Which deployment options does Struct PIM offer?
Struct PIM is available as saas. Published monthly subscription: Basic from EUR 2,200, Professional from EUR 3,510, Premium from EUR 4,800, Enterprise on request; add-ons priced separately.
Who is Struct PIM best suited for?
Nordic and European manufacturers and wholesalers that want a mid-market SaaS PIM with transparent pricing and standard e-commerce and ERP connectors.
Does Struct PIM support Digital Product Passport and compliance data?
Struct offers an ETIM connector app and publishes digital product passport content; no specific public information on GS1 GDSN or a dedicated PPWR module was found as of October 2026.
Alternatives to Struct PIM
Sources
Facts verified 2026-10. Report a correction to editors@pxmatlas.com.